The changing world of policy is driven by inventive breakthroughs, global developments and societies’ evolving needs. It is a dynamic field that affects people in all walks of life. Whether from above, in the form of official government policies translated into laws and regulations, or from the grassroots, through unions and workplaces, or from society’s many social groups, change in policy often leads to permanent social change.
Trying to change policy can be very challenging. A great deal of work is required to make the issue visible and bring it into public discussion, and also to gather the necessary data and information. Having the support of a broad base of community members and professionals is essential to making the effort successful. Creating awareness about the issue is also crucial, and using a variety of means, including straight news stories, street theater and demonstrations, will help you to gain and maintain community interest in your policy-change efforts.
It is best to begin the campaign as early as possible. The more time passes, the harder it is to gain support for the idea of changing a particular policy. It is also beneficial to build a coalition, as it will be more likely to be successful. A coalition of interested parties will not only offer more credibility, but it will also help you to divide up the substantial amount of work that must be done.
Policy changes are most likely to occur when new information alters perceptions about an existing issue. For example, a study showing that particular methods do not work, or the revelation that an entity involved in an issue has been behaving unethically or illegally, can lead to the passage of stricter legislation.