Whether they take the form of political upheavals, natural disasters or globalisation processes, global events can have an impact upon all places. However, the intensity of these impacts can differ greatly, unveiling the limits of the blanket statement that ‘global events affect all places’.
Global events such as sporting championships, world expositions, festivals and trade fairs can encourage external investment, boost tourism, grow trade and create jobs, all while raising the profile of a place and uniting communities. They can also galvanise commitment to policy priorities and accelerate or leverage long-term infrastructure investments. To harness their full potential, it is necessary to understand the economic, social and environmental impact of these events through well-designed monitoring and evaluation frameworks.
Producing events on a global scale presents several challenges, including finding reliable technical production partners and complying with local production regulations and standards. To ensure success, organizations need to develop strategies and resources that can help them overcome these obstacles. When selecting partners, be sure to do your research and seek recommendations from peers and industry associations for companies with a solid track record in the target market. Ask for references and reviews to determine a partner’s reliability, service quality and understanding of local culture and logistics. In addition, organisations should consider the effect that language barriers and cultural nuances may have on their event production. This will allow them to develop effective communication and collaboration strategies. Additionally, they should familiarize themselves with local production regulations and requirements to avoid legal issues and disruptions during the event.