A corporate news story is one that’s created and distributed by a company. These stories can be published in print, radio, television, or online. A common concern with corporate media is that it lacks the ability to be objective and unbiased, which journalism strives for. The fact that a corporate news agency is owned by a company means that the corporation’s interests are going to influence what it publishes.
For example, if a company’s oil tanker runs aground and leaks, that could make headline news around the world. The company’s newspaper would have to decide whether to report the event honestly, which might hurt its reputation and bottom line, or downplay it in order to protect its image. This is one of the most common concerns with corporate media, which can be avoided by avoiding companies that run their own newspapers and reading independent sources of news.
If you’re writing a business piece, you should focus on facts and leave out your own opinion. You can also use quotes from public figures or experts. These will help readers form their own opinions about the news you’re reporting. For example, if you’re announcing a new vaccine from Johnson & Johnson, include significant, relevant quotes from the company’s spokespersons. You should also use the inverted pyramid structure, which presents the most important information first (who, what, when, where, why, and how) to ensure that busy journalists get all the key points.