Breaking news refers to the timely reporting of current events as they unfold. This is especially important during times of emergency, such as severe weather conditions or a major disaster. Breaking news can also refer to a sudden change in a political figure or policy. For example, when a member of the media discovers that an elected official has been involved in scandal or has resigned. This can have a dramatic impact on public opinion and the direction of a government or organization.
The ability to break bad news effectively is a critical skill that can be used by business professionals in a variety of industries. Whether you’re a physician or a real estate agent, being able to communicate with honesty and transparency when setbacks arise is essential for maintaining client loyalty and fostering trust in your brand.
It’s important to assess how the person you’re communicating with is feeling before delivering the news, and decide how best to frame it. This is particularly true if the news is a shock or unexpected (like an auto accident or death of a family member) as opposed to something that is more expected but still difficult to accept (like a diagnosis or failure of a treatment plan).
If you’re not sure how someone you’re communicating with feels, try asking them how they would like to hear the news. Then, be clear and direct when delivering the information. Lastly, offer comfort and support as needed.